digital marketing + AI

A complete 40-hour path to design, launch and run a high-performing digital marketing strategy — up to preparation for the official Meta Certified Digital Marketing Associate certification. You build hands-on expertise step by step: digital strategy and personas, SEO from on-page to technical audits, paid search (SEA) on Google Ads, content strategy and copywriting, multi-format production, advertising on Meta (Facebook & Instagram), TikTok Ads and LinkedIn Ads, email marketing and automation, then measuring performance with GA4 and Looker Studio. Generative AI is built in where it saves time: keyword research, content production, and optimisation for generative search engines (AEO/GEO). Every module mixes method, demos on professional tools and a hands-on workshop around a running project. The path ends with a targeted review of the 5 Meta DMA exam domains and a corrected mock exam.